PrEPnPLAY.ORG
WEBSITE, BRANDED CONTENT, PRINT & DIGITAL CAMPAIGN.
Agency : Hydro Studios
Role: Art Director
Stop Motion Animation campaign for Desert Aids Project in the Coachella Valley to empower and inspire a new era of awareness, acceptance, and safe sex.
Designed to be shareable, our campaign uses real audio of real people from the region, telling real stories about sex, queer love, and PrEP. We bring those stories to life with stop-motion animated videos featuring custom dolls. Sex-positive and graphic, but never preachy, these aren’t typical safe-sex messages. The animation provides anonymity. That anonymity encourages candor. And that candor creates stories as provocative as they are genuine. It’s viral content, meant to stop a real virus in its tracks.
– Written in collaboration with the Hydro team.
Role: Art Director
Stop Motion Animation campaign for Desert Aids Project in the Coachella Valley to empower and inspire a new era of awareness, acceptance, and safe sex.
Designed to be shareable, our campaign uses real audio of real people from the region, telling real stories about sex, queer love, and PrEP. We bring those stories to life with stop-motion animated videos featuring custom dolls. Sex-positive and graphic, but never preachy, these aren’t typical safe-sex messages. The animation provides anonymity. That anonymity encourages candor. And that candor creates stories as provocative as they are genuine. It’s viral content, meant to stop a real virus in its tracks.
– Written in collaboration with the Hydro team.
CASE STUDY: PrEPNPLAY powered by Hydro Studios. Edited by me.
TYLER Directors Cut
CELIA Directors Cut
ANGEL Directors Cut
OSVALDO Directors Cut
EDGAR Directors Cut
Episode 01: Stills
Episode 02: Stills
